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Analysis of winter tourism supply in Switzerland
Janotová, Monika ; Vaško, Martin (advisor) ; Abrhám, Josef (referee)
The aim of this thesis is to analyze winter tourism supply of Switzerland and subsequently compare this destination with other Alpine countries, e.g. on the basis of number of visitors, ski resorts or price level. The analysis focuses on finding out why or why not tourists visit Switzerland, alternatively why they prefer other Alpine countries. The comparison of countries was made on the basis of individual statistics of each country. Additionally, research was conducted within which respondents expressed their preferences regarding Alpine countries. The final part of this thesis presents a SWOT analysis of Switzerland as winter tourism destination.

See also: similar author names
1 Janotová, Marcela
1 Janotová, Markéta
1 Janotová, Martina
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