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IT support for promotional agency
Jahnová, Kristýna ; Gála, Libor (advisor) ; Potančok, Martin (referee)
The aim of this bachelor thesis is to find suitable software tools which can support the promotional agency industry. In my work I will first focus on finding relevant resources and then on environmental analysis in which I will explain what is characteristic for this branch of business and what it faces. The second part is devoted to analysis of processes and information needs by MMABP methodology. Then I get different views to IT needs of agency using MMDIS methodology and the last part of my work focuses on surveying the state of current IT market of complex and separate modules of business systems satisfying needs of promotional agency. I believe the outcome of my work can help especially the owners and the executives of promotional agencies, or other business branches which face similar issues and therefore use similar key processes. Furthermore, my findings may interest developers, who could use the information in order to develop new or improved software the current agency owners often lack.

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2 Jahnová, Kateřina
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