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The popularity of handball among Prague university students
Jačková, Eliška ; Voráček, Josef (advisor) ; Jeníček, Jan (referee)
Title: The popularity of handball among Prague university students Objectives: The aim of this bachelor thesis is to find out the popularity of handball among the students of Prague universities. The content of the work is following and playing handball. It also focuses on awareness and knowledge of this sport and the general perception of the attractiveness of handball. Methods: Necessary data for this research was collected by the method an electronic questioning. The main instrument of this method was a questionnaire created especially for purpose of the work. The theoretical part was completed by a study of academic literature. Results: The results of research show how handball is popular among students of Prague universities. Research also found out the extent to which they play and watch handball and what they know about it. The last part found out what attributes of handball are popular and what attributes could improve its attractiveness. Keywords: Popularity, handball, sport, marketing research, electronic questioning
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Concept of marketing communication of the Czech Handball Association
Jačková, Eliška ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Concept of marketing communication of the Czech handball federation Objectives: The aim of this thesis is create a project presenting proposals for the improvement of the marketing communication of the Czech handball federation. These proposals will be based on analyzing and evaluating the current state of the marketing communication of the Czech Handball federation. Methods: The necessary data for this thesis was collected by qualitative methods. These methods include an analysis of relevant documents, a semi-structured interview with communications specialist of the Czech handball federation and structured interviews with active players and fans. The theoretical part was completed by a study of academic literature. Results: The result of the thesis is the proposal of the new marketing communication, which is based on the found strengths and weaknesses of the current one. The proposal is based on the real possibilities of the Czech handball federation. The proposal is mainly composed of financially low-cost tools - online marketing, PR, and sales promotion. Keywords: handball, Czech handball federation, marketing communication, semi-structured interview, interview using the instruction
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The popularity of handball among Prague university students
Jačková, Eliška ; Voráček, Josef (advisor) ; Jeníček, Jan (referee)
Title: The popularity of handball among Prague university students Objectives: The aim of this bachelor thesis is to find out the popularity of handball among the students of Prague universities. The content of the work is following and playing handball. It also focuses on awareness and knowledge of this sport and the general perception of the attractiveness of handball. Methods: Necessary data for this research was collected by the method an electronic questioning. The main instrument of this method was a questionnaire created especially for purpose of the work. The theoretical part was completed by a study of academic literature. Results: The results of research show how handball is popular among students of Prague universities. Research also found out the extent to which they play and watch handball and what they know about it. The last part found out what attributes of handball are popular and what attributes could improve its attractiveness. Keywords: Popularity, handball, sport, marketing research, electronic questioning
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