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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Chosen problems of consumer protection
 JOHNOVÁ, Michaela
The main aim of my work is to determine consumers' knowledge of their rights. I am interested in this issue both in general terms and with a focus on food. The necessary information was obtained from marketing research especially by asking consumers. The conclusion includes the results of this research and also proposals to improve consumer foreknowledge. These proposals were consulted on the Consumers Defence Association in Ceske Budejovice.
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Marketing communication of non-state and non-profit organisations in the area of consumer protection
 JOHNOVÁ, Michaela
This work is concerned with analysis of marketing communication tools used by the TEST Civic Association of Consumers and partially also the Association for Defence of Consumers and the Association of Czech Consumers. The necessary information was obtained using a questionnaire survey, interview and also analysis of the organisation?s website from the viewpoint of a normal user. Measures on how to improve existing marketing communication used by the TEST Civic Association of Consumers, are proposed on the basis of the established results.
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See also: similar author names
1 Johnová, Margareta
4 Johnová, Markéta
2 Johnová, Martina
1 Johnová, Miroslava
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