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National Repository of Grey Literature

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Czech television and it's content for Generation Y Jůzová, Klára ; KRUML, Milan (advisor) ; Zlatušková, Kamila (referee) This thesis focuses on the changes the television industry has undergone in recent years. The aim of the thesis is to define a specific audience group and its preferences: the current generation of young people aged between 15 and 35 who belong to the sociological group called "Generation Y". The thesis contributes to knowledge by examining how the public Czech Television (CT) understands and addresses the needs of this specific audience group. Detailed record

See also: similar author names
9	Jůzová, Kateřina
2	Jůzová, Kristýna

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