National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Plan for Company GTrade, Ltd.
Čáchová, Barbora ; Ing.Pavel Gron (referee) ; Šimberová, Iveta (advisor)
The subject of this bachelor thesis is to create a marketing plan proposal for G-Trade Ltd as well as a marketing-strategy implementation plan for the management of the company. The theoretical part outlines prerequisites for planning a marketing strategy and it provides characteristics of the construction market. The next chapter describes the G-Trade Ltd. corporation and analyzes its current situation. The practical part formulates a marketing plan proposal that is aimed at increasing the company's sales 7 mil. Kč up until the end of 2011.
Marketing Plan for Company GTrade, Ltd.
Čáchová, Barbora ; Ing.Pavel Gron (referee) ; Šimberová, Iveta (advisor)
The subject of this bachelor thesis is to create a marketing plan proposal for G-Trade Ltd as well as a marketing-strategy implementation plan for the management of the company. The theoretical part outlines prerequisites for planning a marketing strategy and it provides characteristics of the construction market. The next chapter describes the G-Trade Ltd. corporation and analyzes its current situation. The practical part formulates a marketing plan proposal that is aimed at increasing the company's sales 7 mil. Kč up until the end of 2011.

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