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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The Daily Deal phenomenon and its position on the Czech and foreign markets
 Kajabová, Marieta ; Zamykalová, Miroslava (advisor) ; Husták, Jan (referee)
We are at the beginning of the 21st century and thanks to new technologies the behavior of consumers is changing completely which goes hand in hand with a change of marketing strategies. Thanks to the internet and social networks we are starting to get a whole new perspective on a business model that basically works since 1887 and is that succesfull that we can call it a phenomenon: Daily Deal websites. The aim of my thesis is to provide a complex analysis of the progress of this phenomenon in both Czech and foreign market and to suggest possible critical analysis of the subject.
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