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Theatre and Incoming Tourism in Prague
Hubálková, Michaela
;
KAŠPAR, David
(advisor) ;
DOLANSKÁ, Nora
(referee)
This diploma thesis focuses on the issue of cultural tourism, particularly focusing on Prague theatres and incoming tourism in Prague. This work specifically examines the relationship between these two areas. The aim of this study is to confirm the hypothesis whether it makes sense to look at theatres in Prague as one of the tools of marketing strategies and promotion of the city in relation to foreign visitors. First part of this work is theoretical. It deals with the definition of culture, performing arts and tourism. This part also examines theoretical approaches to the issue of cultural tourism and cultural tourist. Practical part of this study includes a survey and interviews in selected theatres and institutions, thematically focused on marketing communication and overall approach to the target group of foreign visitors.
Detailed record
State Aid for Prague´s Theatres
Hubálková, Michaela
;
JEŽEK, Vlastimil
(advisor) ;
NEKOLNÝ, Bohumil
(referee)
This bachelor thesis summarizes the issue of State Aid. The bachelor thesis aims to describe the ways and forms of State Aid, which Prague's theatres can apply for. The first part focuses mainly on the articles that govern the rules of State Aid in the primary law of the European Union. The main source of legal regulation is especially the Treaty on the Functioning of the European Union. The second part focuses on the description of specific methods and forms of State Aid for theatres in Prague. At the end of the second part the thesis deals with subsidies for theatres in Prague announced and provided by the Ministry of Culture of Czech Republic and Prague Mayor?s Office.
Detailed record
Využití vybraných druhů z čeledi Poaceae, Cyperaceae, Juncaceae při tvorbě vegetačních prvků využívaných v zahradní a krajinářské tvorbě
Hubálková, Michaela
Detailed record
See also: similar author names
1
Hubálková, Magdalena
1
Hubálková, Marie
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