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"Under the skin of your favourite fruit": framing of fair trade by Ekumenická akademie
Homolková, Lucie ; Hrubeš, Milan (advisor) ; Šťovíčková Jantulová, Magdaléna (referee)
The aim of the thesis is to describe framing activity of non-profit organization Ekumenická akademie, z.s. that is linked with fair trade movement. It means I want to describe how it strategically constructs a communication made through leaflets that go to existing and potential supporters. The theoretical part focuses on the concept of fair trade movement and its work in the Czech Republic. Then it describes the framing theory, especially core framing tasks that are essential to this thesis. In the methodology, the research methods are explained, which was content analysis of the documents and it also describes the process of the analysis itself. The last part of the thesis describes the results of the research which means how the organization interpreted and constructed the reality with diagnostic, prognostic and motivational framing and thus formed the meaning of the whole communication.
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Deepening democracy at the local level / Civic participation in Utrecht
Blahetová, Kristýna ; Skovajsa, Marek (advisor) ; Hrubeš, Milan (referee)
This thesis focuses on the topic of active citizenship in democratic societies. An emphasis is placed on the clarification of the role of the citizen as an engaged actor who has the right to influence political processes and decision-making at the local level. Democracy is seen from a variety of angles in the theoretical part, particular attention is given to participatory democracy and deliberation. The practical part is devoted to the research that was carried out in the Dutch city Utrecht, where the specific tools used for engaging citizens in policy- making were investigated together with motivations of public officials as well as citizens to support civic participation. This thesis attempts to provide a picture of the functioning of democratic principles in Utrecht with reference to an example of good practice. Keywords democracy, democracy at the local level, participatory democracy, citizenship, participation, deliberation, tools of civic participation, civic participation, political participation
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