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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Analysis of destination management in the Ostrava region
 Janečková, Jana ; Vaško, Martin (advisor) ; Hromková, Jana (referee)
The diploma thesis Analysis of destination management in the Ostrava region is about relations between the Ostrava tourist region and tourism itself. Formerly-by-tourism-untouched region has experienced development of the tourism industry and this fact has lead to a need of an effective tourist destination management approach. The destination marketing and management is not done by one superior institution but it is performed by many subjects. The most important ones are the Ostrava city and the Moravian-Silesian Region. The thesis analyzes their planned and realized projects and destination products. The end is dedicated to a suggestion of a new destination product - the Ostrava tourist card.
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