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National Repository of Grey Literature

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Performance evaluation of a furniture manufacturing company Novák, Jan ; Hradečná, Jana (referee) ; Režňáková, Mária (advisor) The thesis is focused on the performance evaluation of a company manufacturing furniture. In the theoretical part the fundamentals are described, on which then relies the analytical part of the thesis. The analytical part is performed using strategic and financial analysis for the years 2017 - 2022, the results of which are compared with competitors. The results of the analytical part are summarized by using SWOT analysis, according to which recommendations are proposed to preserve or improve the performance of the company. Detailed record

Marketingová strategie cestovní agentury Patriot travel Hradečná, Jana ; Valentová, Jana (advisor) Diplomová práce se zabývá zhodnocením marketingové strategie cestovní agentury specializující se na příjezdový cestovní ruch ze zemí Severní a Latinské Ameriky. Součástí práce je i návrh marketingové strategie na následující období s ohledem na výsledky analýz vnitřního a vnějšího prostředí společnosti. Práce je rozdělena do dvou celků, teoretické a praktické části. Teoretická část zahrnuje obecné předpoklady tvorby marketingové strategie, praktická pak aplikuje na tyto předpoklady činnost konkrétního podnikatelského subjektu. Detailed record

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