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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
franchising as the most suitable form of entrance to a foreign market.
 Horyelyshev, Arkadiy ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
This thesis is dedicated to franchising and gives the perspective on it as the most suitable form of entrance to a foreign market. The objective of the work is making the analysis of possible practical implementation of franchising in the Ukraine. The first section of the thesis is focusing on theoretical aspects of penetration into foreign market. A careful examination is given to the main reasons for entrance into foreign markets. Then the reader is introduced to the most common forms of entrance: merger, license, direct export etc. The reader will have the opportunity to get introduced to the detailed analysis of definitions and issues directly connected to franchising. The second section has a practical nature and is dedicated to franchising application in the conditions of the Ukraine.
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