Home > Search Results: Horovičová, Ester
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The specifics of the fashion brand release and verification in a real environment
 Horovičová, Ester ; Truhlář, Filip (advisor) ; Bílková, Kristina (referee)
The bachelor thesis focuses on branding if the Zoot.cz online shop and its private brand Alchymi. It contains evaluation of the branding strategy aiming to enhance the brand. The theoretical part is concerned with elements of marketing communication, branding strategy and development of a fashion brand. The focus of the practical part is the analysis of the Zoot company and its private brand Alchymi, followed by suggestions to improve the brand's communication and gage the public's awareness of it.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English