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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Analysis of marketing activities of e-shops in a chosen segment
 Horký, Michael ; Sova, Martin (advisor) ; Čermák, Radim (referee)
The aim of this thesis is to describe problems of the online marketing from the perspective of its practical use among daily deal websites. In the theoretical part there are outlined terms, whose understanding bears a significant importance for understanding of the rest of the work and also described key tools that are being used in the online marketing world. The practical section focuses on the situation on the daily deal websites market and subsequently analyses marketing activities of the daily deal websites Slevomat.cz, Pepa.cz and Groupon.com. The contribution of this work is to advise the analysed websites how to optimize their marketing activities and to provide a summary of recommendations on how to effectively apply online marketing tactics for a subject considering entering the market of the daily deal websites.
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See also: similar author names
1 Horký, M.
1 Horký, Marcel
8 Horký, Martin
1 Horký, Martin Bc.
3 Horký, Matyáš
9 Horký, Michal
9 Horký, Miroslav
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