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Business and marketing strategy of four-star hotel in Prague
Holíková, Sandra ; Jenčková, Jiřina (advisor) ; Kvítková, Zuzana (referee)
Master's thesis deals with the formation of business and marketing strategy with application to specific four-star hotel in Prague. First part is focused on basic definitions and importance of accommodation in tourism industry, followed by summary of theory needed for development of quality strategy. Practical part is dedicated to analysis of external and internal environment of the hotel, analysis of its competition and proposals to supplement the current business and marketing strategy.
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Communication problems between hotel staff and guest
Holíková, Sandra ; Jenčková, Jiřina (advisor) ; Voříšková, Barbora (referee)
Bachelor's thesis deals with communication problems that may occur between hotel staff and a guest. Theoretical part is focused on explaining of terms communication, hotel staff and hotel guest and following division into categories. Furthermore, theoretical part includes general rules of proper communication, separately for personal, telephone, written and intercultural communication. Practical part is dedicated to particular crisis situations that may occur in the hotel, their possible proper solution and questionnaire prepared for receptionists.
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The resuscitation issue from the perspektive of a nurse working in the subsequent care hospital
HOLÍKOVÁ, Sandra
Cardiopulmonary resuscitation is a complex of procedures that are carried out at an acute stage when afflicted patient?s life functions have been failing and the resuscitation is aimed at his/her life saving. These efforts to save a man are as old as the mankind itself. Over time those procedures were getting better and they were given a certain order i.e. method. Nowadays those procedures are summarized in the so called ?Guidelines? that are accepted as established rules to carry out the resuscitation. This work?s title sounds ?Resuscitation Problems Perceived by a Nurse Working in Subsequent Care?. Theoretical part of the work is divided into four main chapters. The first section explains the definition of subsequent care. It describes a sort of provided care, an indication of admission to a bed of subsequent care and patient types who are admitted to these departments. The second section is concerned with a geriatric patient who is admitted to those beds the most frequently. The third section is focused on the resuscitation itself. The history of resuscitation is described here in brief, its dividing, particular components at the resuscitation performance, legal responsibility of employees working in health service in relation to the resuscitation and principal alterations in Guidelines 2010. The last section is aimed at solution of the resuscitation particularity with older people. Practical part is consequently focused on a research of status of nurses? resuscitation knowledge. An investigation was executed based on research which was composed of a questionnaire, an observation and an internal audit. The goal of the work was to find out whether nurses were familiar with the cardiopulmonary resuscitation procedures and further to ascertain whether nurses adhered to the principles of cardiopulmonary resuscitation. To match the above goals hypotheses were set, i.e. hypotheses being engaged in nurses? knowledge concerning the resuscitation. Those hypotheses were confirmed in term of the theoretical viewpoint. However, they were disconfirmed in term of the practical viewpoint. The nurses know the theoretical resuscitation procedures and aids very well but they aren?t able to utilize this knowledge practically. The hypothesis was confirmed that the nurses keep the aids applied for resuscitation at their disposal. Appropriate results were worked up into graphical appearance by help of charts. Information resulting from this work will provide service to management of the Subsequent Care Hospital Hospice Horaždovice s.r.o1. Based on those findings, the resuscitation standard was worked up which should improve the nurses? knowledge of resuscitation. The biggest shortcomings were discovered in the area of breathing practice and airways safeguarding. At the same time, the regular nurses training of resuscitation will be better focused thereon in this hospital. Just big shorts were found out in the practical area of resuscitation performance. 1
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