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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Management of a Company
 Hojstričová, Ivana ; Bielčiková, Iveta (referee) ; Chalupský, Vladimír (advisor)
This master thesis focuses on analyzing the marketing management company Diplomat Dental Ltd. The aim of this work is to analyze the application of marketing management in the company and considering the facts suggest solutions that will lead to an increase in marketing activities and the total company running. The company is analysed from the internal and external aspect through marketing analyses as marketing mix, value chain analysis, SWOT analysis, SLEPT analysis and others.
Detailed record
Marketing Management of a Company
 Hojstričová, Ivana ; Bielčiková, Iveta (referee) ; Chalupský, Vladimír (advisor)
This master thesis focuses on analyzing the marketing management company Diplomat Dental Ltd. The aim of this work is to analyze the application of marketing management in the company and considering the facts suggest solutions that will lead to an increase in marketing activities and the total company running. The company is analysed from the internal and external aspect through marketing analyses as marketing mix, value chain analysis, SWOT analysis, SLEPT analysis and others.
Detailed record

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