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National Repository of Grey Literature

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Implementation of the requirements of standard ISO 9001:2009 in the organization SIR extra, s.r.o. Hlaváček, Vladimír ; Hykš, Ondřej (advisor) ; Plášková, Alena (referee) The diploma thesis is preparing a small business enterprise in the field of internet marketing when establishing quality management in accordance to selected quality management standard. The aim is to summarizes the issues of norms selection or generally accessible framework and best practices. It describes the implementation of ISO 9001 for a particular company. There are described requirements for the document governance of ČSN EN ISO 9001:2009 standard. The diploma thesis defines the basic procedures and organizational structure. It sets out procedures while obtaining client or developing new services, creating of services or controlling of nonconforming products. The conclusion summarizes what implementation will mean for the company and as well it will offer recommendations. Detailed record

Analýza a návrh změn internetové propagace firmy Mlékárna Olešnice, RMD Hlaváček, Vladimír ; Johnová, Radka (advisor) ; Šubrta, Václav (referee) Cílem této práce je navrhnout případné úpravy v propagaci firmy Mlékárna Olešnice, RMD na internetu. Nejprve se tato bakalářská práce zabývá standardními způsoby propagace firem na internetu. Popisuje praktiky marketingu zaměřeného na vyhledávače (tzv. SEM ? Search Engine Marketing), tedy optimalizace stránek pro vyhledávače (SEO ? Search Engine Optimization) a kampaně ?Plať za proklik? (PPC ? Pay per click). Obě metody jsou vysvětleny a doplněny o další aspekt SEM ? sledování efektivity. Všechny tyto části jsou prakticky popsány na internetové propagaci firmy Mlékárna Olešnice, RMD. Detailed record

See also: similar author names
4	Hlaváček, Viliam
2	Hlaváček, Vojtěch
1	Hlaváček, Václav

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