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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Evaluation of Possibility of Usage of Marketing Support of Sales
 Hladký, Radoslav ; Kostoláni, Rastislav (referee) ; Zich, Robert (advisor)
The topic of this Bachelor thesis is to analyze the effective utilization of sales promotion of MI-Agency, Ltd, which provides the external submitter with outsourcing services. The theoretical part is oriented to marketing, marketing and communication mix. It analyses the possibilities of sale promotions and new trends. The practical part is taking part on telemarketing, which is the main activity of this company. It analyses the effectiveness and productivity. The proposal for the increase of productivity of this company is based on the results from analyzes.
Detailed record
Evaluation of Possibility of Usage of Marketing Support of Sales
 Hladký, Radoslav ; Kostoláni, Rastislav (referee) ; Zich, Robert (advisor)
The topic of this Bachelor thesis is to analyze the effective utilization of sales promotion of MI-Agency, Ltd, which provides the external submitter with outsourcing services. The theoretical part is oriented to marketing, marketing and communication mix. It analyses the possibilities of sale promotions and new trends. The practical part is taking part on telemarketing, which is the main activity of this company. It analyses the effectiveness and productivity. The proposal for the increase of productivity of this company is based on the results from analyzes.
Detailed record

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