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The Use of Benchmarking for an Increase of the Performance of the Company
Hicl, Lukáš ; Jakubcová, Marie (referee) ; Bartoš, Vojtěch (advisor)
This thesis deals with using of benchmarking for the selected wine company Baloun. In the fist part there is given theoretical framework of this topic. The practical part contains analysis of the current situation of the Baloun winery and its closest competitior – there are included financial analysis, analysis of marketing mix and SWOT analysis. Based on the analysis there are proposing measures, which will contribute to improving business performance.
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Entrepreneurial Intention of Business Development
Hicl, Lukáš ; Jakubcová, Marie (referee) ; Bartoš, Vojtěch (advisor)
This bachelor thesis deals with the development of the already established company Poštor Ltd.. It describes Poštors problems and possible solutions since the introduction of web pages and the implementation of another information system to a total reorganization of the company into a modern concept. I analyse the various world markets of wine and the exploitable potential in the terms of suppliers and customers.
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Entrepreneurial Intention of Business Development
Hicl, Lukáš ; Jakubcová, Marie (referee) ; Bartoš, Vojtěch (advisor)
This bachelor thesis deals with the development of the already established company Poštor Ltd.. It describes Poštors problems and possible solutions since the introduction of web pages and the implementation of another information system to a total reorganization of the company into a modern concept. I analyse the various world markets of wine and the exploitable potential in the terms of suppliers and customers.
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The Use of Benchmarking for an Increase of the Performance of the Company
Hicl, Lukáš ; Jakubcová, Marie (referee) ; Bartoš, Vojtěch (advisor)
This thesis deals with using of benchmarking for the selected wine company Baloun. In the fist part there is given theoretical framework of this topic. The practical part contains analysis of the current situation of the Baloun winery and its closest competitior – there are included financial analysis, analysis of marketing mix and SWOT analysis. Based on the analysis there are proposing measures, which will contribute to improving business performance.
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