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Culture communication of the Písek city in years 2010-2011
Hesounová, Martina ; Dolanská, Nora (advisor) ; Halada, Jan (referee)
The thesis titled "Cultural communication of the Písek city in years 2010 - 2011" deals with the Písek city as a product on market and also deals with communication activities which were presented by the city in years 2010 - 2011. The aim of this dissertation is to give a comprehensive picture of these activities and the position of the Písek city in tourism in South Bohemia region. The thesis is divided in five main chapters including the conclusion. At first this thesis deals with a theoretical part where the general information is described. In the first chapters it analyses history, cultural heritage, celebrities, cultural events and interesting places. Then there is a chapter that focuses on the marketing part, promotion of the city. How the city tries to profile in its region and which communication channels uses. The third chapter of this thesis evaluates the status of marketing communication in selected year 2010 - 2011 and it also compares this status with the contemporary one from the year 2011 until now. In this part is also used the SWOT analysis which helps us to determinate the strengths, weaknesses, opportunities and possible threats of the city. A part of this chapter is also a qualitative research that was made among Písek inhabitants. The last chapter discusses the practical part...
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Culture communication of the Písek city in years 2010-2011
Hesounová, Martina ; Dolanská, Nora (advisor) ; Halada, Jan (referee)
The thesis titled "Cultural communication of the Písek city in years 2010 - 2011" deals with the Písek city as a product on market and also deals with communication activities which were presented by the city in years 2010 - 2011. The aim of this dissertation is to give a comprehensive picture of these activities and the position of the Písek city in tourism in South Bohemia region. The thesis is divided in five main chapters including the conclusion. At first this thesis deals with a theoretical part where the general information is described. In the first chapters it analyses history, cultural heritage, celebrities, cultural events and interesting places. Then there is a chapter that focuses on the marketing part, promotion of the city. How the city tries to profile in its region and which communication channels uses. The third chapter of this thesis evaluates the status of marketing communication in selected year 2010 - 2011 and it also compares this status with the contemporary one from the year 2011 until now. In this part is also used the SWOT analysis which helps us to determinate the strengths, weaknesses, opportunities and possible threats of the city. A part of this chapter is also a qualitative research that was made among Písek inhabitants. The last chapter discusses the practical part...
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Blog as a phenomenom of online journalism
Hesounová, Martina ; Huněk, Filip (advisor) ; Křeček, Jan (referee)
This thesis titled Blog as a phenomenon of online journalism focuses on public perception of blogs, printed media and online versions of printed media. The theoretical part is divided into three chapters, which deal with online journalism, blogs and its history, new media and the last chapter is about possible journalism future. The practical part of my thesis is based on quantitative analysis and qualitative research. The quantitative research applies surveys as a data gathering method with randomly chosen sample of respondents. The qualitative research uses in-depth interviews conducted with students studying New media or Journalism degrees at the Charles University. In the empirical part of my thesis, the study sets out three key hypotheses. After the interpretation of both research methods we found out that women of age 25 or lower prefer to read blogs rather than magazines about beauty. The second hypothesis states that the most trustworthy media type perceived by women is the press. This hypothesis has been proven as well. Furthermore, the results from the survey indicated that a price is not the most important factor for choosing the media type. However, it still belongs among the three most important factors that respondents base their decision on when choosing a media type. Lastly the...
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