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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The importance of the cultural potential for Prague tourism
 Heinlová, Tereza ; Dianová, Markéta (advisor) ; Tyslová, Irena (referee)
This thesis is focused on cultural tourism, specifically in Prague, the capital city. The main objective of this thesis is to demonstrate the importance of the cultural potential for tourism and to give an overview of basic issues related to tourism, culture, as such. To verify the hypotheses stated in the introductory part, the thesis covers various topics and tools such as SWOT analysis, the impact of tourism on the national economy and marketing research.
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Marketing of non-profit organization, the theatre Ponec
 Heinlová, Tereza ; Černá, Jitka (advisor) ; Tyslová, Irena (referee)
This bachelors thesis is focused on marketing in non-profit segment and mainly on cultural aspects, targeted on the theatre Pones. Theoretical part is divided into two parts. First one defines non-profit organisations, states juridic forms, which they can acquire and their goals. Second part is focused on marketing and also specifies concrete attributes of marketing in non-profit segment. Practical part is using data and informations from theoretical part on the concrete example of the theatre Ponec, including analysis of its marketing mix. Following with list of questions research with goal to acquire informations about awarness of general public about non-profit organisations and also about awarness of the theatre Ponec. On the basis of gathered data from marketing mix analysis and questionary research are at the end stated some suggestions for improvement.
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