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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Exhibitions and trade fairs from the small and medium enterprises'point of view
 Domorádová, Lucie ; Hartman, Ladislav (advisor) ; Hedbávný, Miroslav (referee)
Nowdays the exhibition business and whole economics are attacked by the impacts of world-wide crisis. The organizers of exhibitions and trade fairs are afraid of massive decrease in exhibitors interest info taking part at these shows. Is it really important to realize that these shows offer a quality presentation of wide assortment and companies from current branch at one place and at the same time. This fact cause that exhibitions or trade fairs are often more effective than any grandiose marketing campaign.
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2 Hedbávný, Marek
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