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Competency of a Manager in a Multicultural Environment of Tesco Stores CR
Fišer, Lukáš ; Havránková, Klára (referee) ; Konečná, Zdeňka (advisor)
My diploma thesis is focused on analysis of competency of a Czech manager working in a multicultural environment of company Tesco Stores CR, a.s. Essence of the work is comparison of environments and the proposal of what competencies a manager should have to create and maintain the efficiency of a company and a manager in a multicultural environment. Essence of the practical part is comparison of two cultures Czech and Indic and competency model proposal, which should contribute to better mutual cooperation and cultural barier overcome.
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A company electronic business model
Soldánová, Drahomíra ; Havránková, Klára (referee) ; Dvořák, Jiří (advisor)
The aim of my thesis is creation of a company electronic business model. The first part includes Internet background characterization and its users. Afterwards I focus on the electronic commerce and identify important parameters for an electronic business draft. Then follows an analysis of the present state of a company FOTO Sláma. I create the suitable electronic business model based on proposed strategies. In conclusion the benefits of my proposed model for FOTO Sláma are evalueted.
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Competency of a Manager in a Multicultural Environment of Tesco Stores CR
Fišer, Lukáš ; Havránková, Klára (referee) ; Konečná, Zdeňka (advisor)
My diploma thesis is focused on analysis of competency of a Czech manager working in a multicultural environment of company Tesco Stores CR, a.s. Essence of the work is comparison of environments and the proposal of what competencies a manager should have to create and maintain the efficiency of a company and a manager in a multicultural environment. Essence of the practical part is comparison of two cultures Czech and Indic and competency model proposal, which should contribute to better mutual cooperation and cultural barier overcome.
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A company electronic business model
Soldánová, Drahomíra ; Havránková, Klára (referee) ; Dvořák, Jiří (advisor)
The aim of my thesis is creation of a company electronic business model. The first part includes Internet background characterization and its users. Afterwards I focus on the electronic commerce and identify important parameters for an electronic business draft. Then follows an analysis of the present state of a company FOTO Sláma. I create the suitable electronic business model based on proposed strategies. In conclusion the benefits of my proposed model for FOTO Sláma are evalueted.
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Possible orientation of consumer contests
Havránková, Klára ; Koudelka, Jan (advisor) ; Nemeškalová, Markéta (referee)
This bachelor thesis focuses on the topic of consumer competitions. The main aim of the thesis is to identify the attractiveness and potential of various types of consumer competitions, it deals also with the impact competitions have on consumers' purchase decisions. The bachelor thesis is divided into theoretical and practical part. The theoretical part provides the introduction to basic concepts related to marketing communication and sales support which includes consumer competitions as one of its forms. Moreover this thesis discusses the legislation, which regulates competitions and consumer trends, with which we recently in this sphere meet. The practical part consists of an analysis of secondary data MML-TGI and mainly from the analysis of data acquired from author's own survey, which was crucial for the work.
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