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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The analysis of buying terms and consumer behaviour in the town of Klasterec nad Ohri
 Havránková, Irena ; Cimler, Petr (advisor) ; Filipová, Vladimíra (referee)
The bachelor thesis analyses buying terms and consumer behaviour in the town of Klasterec nad Ohri. The thesis focuses on the range of foodstuffs. The first chapter briefly characterizes the town of Klasterec and its surroundings. The next chapter deals with the retail network of the town and describes the particular types of retail units of a larger size. In the third chapter the current shopping trends of the consumer behaviour in the Czech Republic are outlined. The last part of the thesis is devoted to the results of the questionnaire which are compared with the nationwide trends.
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See also: similar author names
4 HAVRÁNKOVÁ, Iveta
7 Havránková, Ivana
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