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Proposal of Comunication Mix
Havlíčková, Romana ; Fiala, Roman (referee) ; Zich, Robert (advisor)
This bachelor´s thesis deal with assemblage of communication mix for the firm M-soft, the firm is engaged in internet services and sales computer technology. Thesis examines the firm, analyse of communication mix and environment and proposes useful combination of instruments of communication mix.
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Proposal of Comunication Mix
Havlíčková, Romana ; Fiala, Roman (referee) ; Zich, Robert (advisor)
This bachelor´s thesis deal with assemblage of communication mix for the firm M-soft, the firm is engaged in internet services and sales computer technology. Thesis examines the firm, analyse of communication mix and environment and proposes useful combination of instruments of communication mix.
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