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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Psychology aspects of communication witch customer
 Lipold, Ondřej ; Jarošová, Eva (advisor) ; Hastíková, Jana (referee)
Abstract The thesis is focused on the proces of dealing with customer. The aim is to chart, whether verdons are following in advance defined phases of sale, what verbal and nonverbal communication do they have and to chart occurrence of manipulative principles in sales. In theoretical part are defined phases of sale, verbal and nonverbal comunication and manipulative principles based on review of literature. In practical part were used definitions from teoretical part to create observation scheme, which have been used in observation of verdons. After that comes interpretation of empirical data which have been gained from 20 observation schemes . At the end I have formed recommendation for verdons and recommendation for defence against manipulative principes from buyer's point of view.
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