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National Repository of Grey Literature

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Business plan of new subject in the media market Pražská, Terézia ; Svobodová, Ivana (advisor) ; Haruštiak, Milan (referee) My bachelor thesis on the topic Business plan of a new subject in the media market, represents a complete Business plan of Liquid magazine, which is elaborated to be processed to the final investor. Theoreticaly-methodological part offers a characteristic of SME, definition of media and their divisions and at last the instruction for proper elaboration of business plan. In the practical part the specific business plan is prepared on the basis of instructions from theoreticaly-methodological part. Detailed record

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2	Haruštiak, Marek

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