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Business plan - new fashion brand
 Hartl, David ; Schönfeld, Jaroslav (advisor) ; Smrčka, Luboš (referee)
In this very bachelor thesis I am going to focused on business plan and branding. In the first part, which is theoretical section, I am going to describe what business plan is and how good business plan should looks like. After that I would like to focus on branding itself. So I will be speaking about positioning and other terms. In the second part, which is practical section, I am going to use this theoretical knowledge and put them in motion. There will be some graphs and charts which allows me to evaluate this business idea.
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