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Marketing survey of public opinion on the use of countryside in the South Moravian region
Hahn, Petr
The thesis deals with a Marketing survey of the public opinion on the use of the countryside in the South Moravian Region. Specifically, the public opinion on the current use of the following areas was surveyed: municipal and private green spaces, agricultural land, forestry, hunting, fishing, and nature protection. Due to the field of study of regional development and entrepreneurship, the study is conceived more in terms of marketing and regional development than agriculture. The theoretical part describes the South Moravian Region, its demography, economy, agriculture, forestry, hunting, fishing, renewable resources, and other trends that occur in this region. The empirical part deals specifically with the research. It describes the data collection, analysis, evaluation, and the subsequent finding of relationships between the obtained data. Subsequently, recommendations and measures were given, especially for the South Moravian Region and the individual economic fields occurring in its territory.
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Marketingová studie spokojenosti uživatelů dřevostaveb na území Zlínského kraje
Hahn, Petr
This final thesis is about the marketing study of the satisfaction of users with the wooden structures in the region of Zlín, their intentions for the purchase, advantages and disadvantages of these houses and the connection with the regional development in this area. In the end contains author's recommendations for the companies in the wooden structure industry. Concerning author's field of study -- the regional development and business is this work focused more on the marketing and regional development point of view then forestry. The theoretical part contains description of the region of Zlín, the forestry, demography, economy and regional development in the field of housing and some other aspect important for this region. The practical part focuses on the research in detail. It covers the phase before the data collection, the data collection itself, their analysis, results and the creation of the connection between the reached data and the theory.
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