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National Repository of Grey Literature

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Consideration of Marketing Mix Tools a view to Communication in a chosen Firm Dvořáková, Lenka Bc. ; Nesnídalová, Jitka (advisor) ; Hadrava, Karel (referee) Autorka v práci rozšiřovala poznatky z bakalářské práce, kde bylo zjišťováno a popisováno fungování nástrojů marketingového mixu v České spořitelně, a. s. Diplomová práce již byla zaměřena především na komunikační mix a zhodnocení jeho fungování. Součástí bylo také provedení dotazníkové šetření. Detailed record

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