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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing strategy of Henkel corporation on domestic and foreign markets
 Hadová, Petra ; Zamykalová, Miroslava (advisor) ; Nemeškalová, Markéta (referee)
The presented master thesis deals with the marketing strategy of Henkel corporation, specifically Division Laundry & Home Care. The first part of this work deals with introduction of Henkel, its history and current development. The second part is devoted to the questionnaire survey. Three hypotheses were specified before assembling the questions. The survey should inform me about Henkel's situation on the market and about its brands. The marketing mix will be recommended for the worst brand of Henkel's portfolio. Henkel will get several recommendations that could help the company in the future strategic steps. The conclusion summarizes the results, which I concluded. In the conclusion are solutions that could help minimize losses in the future.
Detailed record
The financial crisis and its impact on Russia's foreign trade
 Hadová, Petra ; Stuchlíková, Zuzana (advisor) ; Nováková, Jana (referee)
The presented bachelor thesis deals with the global financial crisis and its course in the greatest country in the world -- in Russia. The first part of this work deals with characterization of economic situation in Russia since the early 90 years until 2008, when the financial crisis spread from the U.S. to the world. The next part deals with specific causes of the crisis in Russia and its impact on the Russian stock market. The reaction of the Russian government and Central bank are mentioned here too. The last part is devoted to foreign trade, which was affected by lower oil prices. The main objective of this bachelor thesis is to analyze the course of the financial crisis in Russia, to identify the main causes and also the consequences of the crisis. The conclusion summarizes the results, which I concluded. In the conclusion are solutions that could help minimize losses in the future.
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