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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing strategy of company (for concrete company, organisation)
 Haška, Ivo ; Petřík, Martin (referee) ; Šimberová, Iveta (advisor)
This diploma thesis has analysed current marketing strategy of the company Linde Material Handling ČR. Based on this analysis is formulated proper recommendations. All recommendations steps would have positive impact on improvements of the company competitiveness and the market position.
Detailed record
Marketing strategy of company (for concrete company, organisation)
 Haška, Ivo ; Petřík, Martin (referee) ; Šimberová, Iveta (advisor)
This diploma thesis has analysed current marketing strategy of the company Linde Material Handling ČR. Based on this analysis is formulated proper recommendations. All recommendations steps would have positive impact on improvements of the company competitiveness and the market position.
Detailed record

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