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Proposal of Development of Marketing Communication of Graphic Studio
Štěpánek, Petr ; Hašek, Petr (referee) ; Zich, Robert (advisor)
This bachelors thesis tells about marketing communication development of a graphic design studio. The first section describes the species of communication and tools of the marketing mix. In the following section of analysis, I try to analyze the current state of marketing communication in this graphic design studio and in the last section I create a proposal of a solution, which would lead to its development.
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Proposal of Development of Marketing Communication of Graphic Studio
Štěpánek, Petr ; Hašek, Petr (referee) ; Zich, Robert (advisor)
This bachelors thesis tells about marketing communication development of a graphic design studio. The first section describes the species of communication and tools of the marketing mix. In the following section of analysis, I try to analyze the current state of marketing communication in this graphic design studio and in the last section I create a proposal of a solution, which would lead to its development.
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Geisslers Hofcomoedianten - The Baroque Theater Principles and Their Implemations in the Contemporary Theater
Hašek, Petr ; Mikeš, Vladimír (advisor) ; Etlík, Jaroslav (referee)
The thesis, attempting to aim the baroque theatre principles, is divided into four chapters. The first one deals with the baroque era in history generally: its social and political situation, the way of baroque thinking and mainly with the basic elements of baroque art and theatre. The second part emphasizes the personality of Count of Sporck, the great art patron whose support flourished in creating a remarkable spa complex Kuks in Eastern Bohemia (Czech Republic). The third one covers the baroque spiritual and artistic influence for the presence - the Theatrum Kuks festival and the Kuks theatre company Geisslers Hofcomoedianten. Its dramaturgy is exclusively oriented to and inspired by forgotten and newly discovered baroque texts. The thesis describes in details their way of understanding and presenting those texts on stage during their seven year existence (2002-2008). There are almost all the basic forms and genres of baroque theatre (opera, Hauptaktion, school drama, commedia dell´arte, comic intermezzo etc.). The fourth section (Appendix) presents the texts (and/or translations) to each of the analyzed Geisslers Hofcomoedianten performances.
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