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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The brand perception of Fairtrade at the Faculty of Economics, University of South Bohemia
 HOFBAUEROVÁ, Kristýna
The bachelor thesis deals with the brand Fairtrade. The main goal of this bachelor thesis is to find out how students and employees of the Faculty of Economics of the University of South Bohemia in České Budějovice perceive the Fairtrade brand. The work is focused on information about brand, Fairtrade and its history. It is also focused on methods of marketing research and its function. This work includes questionnaire survey which discoveres the perception of Fairtrade by students and employees of the Faculty of Economics.
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