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Development of the Marvel Phenomenon in the Czech Republic
HLAVATÁ, Kateřina
The bachelor's thesis will focus on the ways in which Marvel's comic media has pervaded the Czech cultural space. The first step will be to present how Marvel comics entered the Czech market, while also emphasizing the specifics of Czech reception. Next, the thesis will focus on film adaptations of the comic media and outline how the films of the Marvel Cinematic Universe were received in the local context. The final step will outline the image of the Czech fan community, addressing questions about the functioning of the fandom. Thus, the bachelor's thesis will aim to reflect on this global phenomenon within the context of local cultural circumstances.
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The communication of the British Royal family in 2021 on Instagram and its influence on the opinion of the generation Z
Hlavatá, Kateřina ; Ortová, Nina (advisor) ; Halada, Jan (referee)
This bachelor thesis examines the influence of the communication of the British Royal Family on the perception of the generation Z. At first it presents the theory of public relations and the usage of social media in the communication strategy, where it also describes one of the most significant theories of PR, the Cutlip's and Center's theory 7 C. This thesis aims to determine the share of communicated topics on @theroyalfamily Instagram profile, to evaluate the quality of its content and to find out if it has any influence on the opinion of the generation Z. The research was divided into three parts due to various research questions: questionnaire survey, content analysis and subjective analysis of the author.
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Intervention of several risk factors of coronary heart disease in patients with acute myocardial infarction
Hlavatá, Kateřina ; Poláček, Pavel (advisor)
Cardiovascular disease, including coronary heart disease, stroke and peripheral arterial occlusive disease, is responsible for more than 50% annual mortality and major morbidity. Manifestation of the disease is the result of a combination of several risk factors. In order to determine the frequency of risk factors of coronary heart disease in the population of Czech patients an anonymous questionnaire has been created. At Internal Clinic II of Cardiology and Angiology 1.LFUK and VFN we have managed to get a set of results by 98 patients after acute myocardial infarction to answer the questions related with controllable and uncontrollable risk factors of ischemic heart disease. A purpose of the questions was also testing the patients knowledge about physical and laboratory parameters related to their illness. The result was that average 1/5 to 1/2 patients did not know the value of their laboratory and physical parameters neither possibilities for prevention of nicotine addiction even being in curing process with the questioned disease. Most frequent controllable risk factor was obesity, which also showed the greatest difference between incorrect self-esteem and the fact. 50% of respondents, which occurred in category of overweight and obesity falsely evaluated their weight as normal. With the obesity were...
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