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Analysis of sales policy autorized company in terms of international trade
 HAUSEROVÁ, Marcela
Bachelor thesis is responsible for analysis of the current status of sales policy, autorized companies selected in terms of international trade and find concrete steps to expand the specialized sales abroad. The situation analysis has been evaluated the best alternative for the company - the strategy of developing the market. It was found that the company has followed a dominant position in the global market for the sale of a small forest and garden machinery. Its aim is to maintain the position of leader in the international market and efforts to gain new markets in other geographical areas with the ability to generate indirect commercial network using specialized retail stores. The company is forced to constantly invest in research and development of their products to deal with a massive global campaign to reduce costs and gaining economies of scale by setting up assembly plants in countries with cheaper labour in the form of affiliation.
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See also: similar author names
3 Hauserová, Markéta
2 Hauserová, Michaela
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