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Selected forms of Selling the Organic Food - Specialty stores
HANZALOVÁ, Dana
The main aim of my thesis on the topic "Selected forms of Selling the Organic Food - specialty stores" is to assess the actual state of organic food sales in specialty stores in terms of assortment, conditions and sales culture. Likewise, this work allow the reader to learn what is the difference between Czech and foreign quality organic food, who is a typical customer buying organic food, what are comments of organic food vendors, etc. Furthermore, this theme is dealing with regional sales or sales of fair trade products. In the end, we design measures that would help to further expansion, for example, sales of organic food. The goal is not to extend the organic food popularity, but to make consumers aware of benefits of buying organic food just in speciality stores or in health food stores.
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Consumer Behaviour Analysis in the Field of Fair Trade products
HANZALOVÁ, Dana
The main aim of my bachelor thesis ?Consumer Behaviour Analysis in the Field of Fair Trade products? is to determine the level of awareness of consumers in particular categories in the Czech Republic and to analyze shopping behavior in this area of supply. It came out that the majority of the surveyed respondents has never heard of Fair Trade and its products. The group of respondents, which is the most aware of Fair Trade and its products, is younger generation. Most of them knows the essence of Fair Trade. The knowledge of Fair Trade is not a guarantee for consumers to buy these products. This thesis informs that the most common reason for consumers for buying Fair Trade products is to help producers from the third countries and that consumers often buy products in retailed chains. In this thesis you can also find out what Fair Trade products consumers buy the most often, how they are satisfied with them, where they learned about the Fair Trade from or if they know some held events in support of Fair Trade. In conclusion of my thesis I deal with some proposals of an action which would help to expand the idea of Fair Trade among the most citizens of the Czech Republic.
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