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National Repository of Grey Literature

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Marketing analysis of dermocosmetic´s leaders in the Czech Republic Třískalová, Pavlína ; Postler, Milan (advisor) ; Hřídelová, Karla (referee) The topic of my bachelor thesis is Marketing analysis of dermocosmetic´s leaders in the Czech Republic. The thesis is divided into five chapters. The first three chapters talk about marketing, brand and its role in marketing and theoretically define marketing market research. The fourth chapter presents dermocosmetic market in the Czech Republic. Last chapter deals with the field survey (questionnaire and Mystery Shopping), which is used to determine the actual goal of the thesis. The aim is to find a correlation between a brand recommended by a pharmacist in Prague and brand awareness among end consumer. Detailed record

Brand Placement in Films and Television Žlabová, Alžběta ; Koudelka, Jan (advisor) ; Hřídelová, Karla (referee) Tato diplomová práce se zabývá postoji českých spotřebitelů k Brand (Product) Placementu ve filmech a v televizi, tj. k umísťování značkových výrobků ve zmíněných médiích za účelem předání komerčního sdělení. Praktická část práce zkoumá postoje Českých spotřebitelů k této formě komunikace a jejich názory týkající se etičnosti a přijatelnosti Brand (Product) Placementu. V analytické části práce jsou sledovány rozdíly v názorech českých spotřebitelů vzhledem k individuálním odlišnostem, pohlaví respondentů a konkrétním umísťovaným produktovým kategoriím. Detailed record

See also: similar author names
2	HŘÍDELOVÁ, Kristýna
2	Hřídelová, Kateřina

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