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Marketing Communication of Private Secondary School NET OFFICE Orlová, spol. s r.o.
Gelnarová, Monika ; Michelsohn, Pavel (referee) ; Chalupský, Vladimír (advisor)
The master’s thesis is focused on creating proposals and analysis of marketing communication of private secondary school NET OFFICE Orlová, spol. s r.o. The first part comprises objectives of the thesis. The next part deals with theoretical background which is related to the topic. The analytical part provides summary of current state of the school. Marketing research results are also included in that part. The last part of the master’s thesis contains proposals processed on the results of marketing research which are determined for better marketing communication of the school.
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Customer Satisfaction Analysis and Proposals for its Improvement
Gelnarová, Monika ; Gil, Marek (referee) ; Chalupský, Vladimír (advisor)
This bachelor’s thesis deals with analysis of present customer satisfaction with products and services because satisfied customers are one of the most important factors affecting success of a company. The analysis of customer satisfaction is realized in the company KOVONA SYSTEM a.s. and based on questionnaire which is sent to clients to fill out. The output of this thesis includes proposals which should increase the customer satisfaction.
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Customer Satisfaction Analysis and Proposals for its Improvement
Gelnarová, Monika ; Gil, Marek (referee) ; Chalupský, Vladimír (advisor)
This bachelor’s thesis deals with analysis of present customer satisfaction with products and services because satisfied customers are one of the most important factors affecting success of a company. The analysis of customer satisfaction is realized in the company KOVONA SYSTEM a.s. and based on questionnaire which is sent to clients to fill out. The output of this thesis includes proposals which should increase the customer satisfaction.
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Marketing Communication of Private Secondary School NET OFFICE Orlová, spol. s r.o.
Gelnarová, Monika ; Michelsohn, Pavel (referee) ; Chalupský, Vladimír (advisor)
The master’s thesis is focused on creating proposals and analysis of marketing communication of private secondary school NET OFFICE Orlová, spol. s r.o. The first part comprises objectives of the thesis. The next part deals with theoretical background which is related to the topic. The analytical part provides summary of current state of the school. Marketing research results are also included in that part. The last part of the master’s thesis contains proposals processed on the results of marketing research which are determined for better marketing communication of the school.
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