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Evaluation of the Financial Situation in the Firm and Proposals to its Improvement
Gelnar, Jiří ; Mikulka, Jan (referee) ; Bartoš, Vojtěch (advisor)
Bachelor's thesis is focused on the evaluation of the financial position of the company Baťa, a.s. during the four years between 2005 and 2008. The results are taken from the company's financial statements for the period under consideration. The first part of the thesis is based on clear theory, which is important to the overall understanding of the financial position. Then secondly we introduce information about the firm and its neighbourhood in the form of basic factual information, and provide a SWOT analysis, a Porter's model and a 4P marketing mix analysis. In the third part of the thesis we provide information on the current implemented financial analysis position of the company and then most importantly in the final part there are proposals to help improve the financial position of the company on the basis of the information provided.
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Marketing Research of Customer Satisfaction of the Topschool
Gelnar, Jiří ; Mgr.Veronika Kočurová (referee) ; Šimberová, Iveta (advisor)
Master thesis is focused on research of customers satisfaction of language school called TOP School. The first part defines objectives of the work. Further more there are processed theoretical basis and also there are described methods, which will be used in analysis of satisfaction of customers. In following part there is a description of current state of the company and also marketing research, which is based on questionnaires. On the base of obtained information there are created proposals, which will lead to higher customers satisfaction.
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Evaluation of the Financial Situation in the Firm and Proposals to its Improvement
Gelnar, Jiří ; Mikulka, Jan (referee) ; Bartoš, Vojtěch (advisor)
Bachelor's thesis is focused on the evaluation of the financial position of the company Baťa, a.s. during the four years between 2005 and 2008. The results are taken from the company's financial statements for the period under consideration. The first part of the thesis is based on clear theory, which is important to the overall understanding of the financial position. Then secondly we introduce information about the firm and its neighbourhood in the form of basic factual information, and provide a SWOT analysis, a Porter's model and a 4P marketing mix analysis. In the third part of the thesis we provide information on the current implemented financial analysis position of the company and then most importantly in the final part there are proposals to help improve the financial position of the company on the basis of the information provided.
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Marketing Research of Customer Satisfaction of the Topschool
Gelnar, Jiří ; Mgr.Veronika Kočurová (referee) ; Šimberová, Iveta (advisor)
Master thesis is focused on research of customers satisfaction of language school called TOP School. The first part defines objectives of the work. Further more there are processed theoretical basis and also there are described methods, which will be used in analysis of satisfaction of customers. In following part there is a description of current state of the company and also marketing research, which is based on questionnaires. On the base of obtained information there are created proposals, which will lead to higher customers satisfaction.
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