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Marketing plan and it’s creation in the company CTY Průmyslová, s.r.o.
Larkina, Svetlana ; Procházková, Markéta (advisor) ; Gabor, Richard (referee)
The subject of the Master's Thesis is retrieval information needed to making a marketing plan in the company CTY Průmyslová, s.r.o. For this purpose the current situation at office real estate market in Prague was analyzed, used marketing tools were ascertained and was suggested the communication strategy for layout Průmyslová Tower to get new customers. Chapters in first part define a theoretical approach for creating a marketing plan. The second part focuses on a particular company because of preparation of the new building project and its subsequent introduction at the market.
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Project Management and Problem Solving Methods in Management Consulting
Gábor, Richard ; Hrůzová, Helena (advisor) ; Hayward, Stephen (referee)
Conducting management consulting project for Transparency International Czech Republic, the leading non-profit non-governmental organization active in anti-corruption practices, by applying selected project management and problem solving methods, the objective of the thesis is to support the assumption that proper selection and application of suitable methods to problem identification, definition and decomposition enables to come up with the solution of the problem by analyzing it with no need for further solution development.
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Selected problems in management consulting
Gábor, Richard ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Nowadays, management consulting represents one of the primes of economy of knowledge. The beginning dates back to beginning of the classical management way, today's form shapes in early of this century. The factors, that have influenced today's form of this industry, are shakeout, commoditization and innovation. The first part of the thesis analyses these trends. The second part analyses the processes inside the management consulting. Those processes can be divided into those that lead to the completion of the contract and those that follow the completion of the contract. The thesis analyses the most frequently used methods, selects the most important analytical models and successful practices that help consultant in realization of a change that is the essence of the management consulting.
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