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Business plan - River Terrace Bar
Řezníček, Petr ; Krause, Josef (advisor) ; Fuka, Martin (referee)
Even though it is often forgotten, the meaning of a business plan is of great importance to hospitality facilities and it should be created during an early stage of entrepreneurial activity. I focused on the operation of a 30s-style cabaret bar which is to be built as a part of prospective River Terrace hotel in Smichov, Prague. I analyse procedures that lead to the successful business plan in the theoretical part of my thesis. The practical part of my thesis contains a suitable plan for my company including detailed market analysis, competition analysis, marketing strategy planning, operational plan, financial plan and economic development forecast for 5 years. The aim of this report is to consider feasibility of the business plan, to consider its chances of success, and to decide whether the plan should be pursued.
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