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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Analysis of the direct sale in the Czech Republic
 Frištiková, Mária ; Machek, Martin (advisor) ; Kolouchová, Daniela (referee)
The aim of my thesis is to analyzedirect sales from the customers point of view. How customers see copanies using direct sales I tried to find out the rate of their likeability and if they are at least known. What motivation do they have to buy when customers are buying their products. The buying frequency was also one of the factors. In theoretical part is described by professional literature and on-line source marketing, its forms, direct sales and companies using direct sales in Czech republic. I used quantitative method by questionnaire.I created the questionnaire elecronicaly and in printed version as well. While creating the thesis I focused on discussin som of the factors that customers are surraunded by.
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