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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analyses And Design Of On-line Shop
 Freiberg, Michal ; Molnár, Zdeněk (advisor) ; Žemlička, Petr (referee)
This diploma thesis concerns the analyses and design of the internet shop for GastronomikKV s.r.o. The internet trading is currently a high priority for the firms, and so applies to the firms in the area of the gastronomic appliances and services. The first part of the thesis deals with a theoretical background of the internet shops. The theory is followed by the analyses of the customers' requirements for the future internet shop of the firm and analyses of its competitors. Before the actual design part of the thesis, the proposed design is analyzed by WebML methodology. The main part of the thesis, the one regarding the design of the internet shop, is primarily focused on the use of internet marketing tools and implementation of the proper search-engine optimization, but also outlines the principles of usability and accessibility of websites. In conclusion, the thesis evaluates the design in terms of how it shall contribute to the increase the competitiveness of GastronomikKV s.r.o.
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Evaluation of selected e-shops
 Freiberg, Michal ; Sigmund, Tomáš (advisor) ; Šubrta, Václav (referee)
The bachelor thesis deals with the creation of a comprehensive methodology for the comparison of websites internet shops. The methodology includes all the important criteria for analysis. Furthermore, three selected internet shops are assessed using the methodology and the results of analysis are evaluated.
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