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National Repository of Grey Literature

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Analýza komunikačního mixu Zoo Praha Linhartová, Štěpánka ; Zamazalová, Marcela (advisor) ; Frühbauer, Otakar (referee) Práce je rozdělena na teoretickou a praktickou část. V teoretické části jsou vysvětleny pojmy jako komunikační mix a jeho složky, hlavně pak reklama a public relations. Dále pak pojem vizuální styl a jeho tvorba. V praktické části je podroben analýze komunikační mix Zoo Praha z let 2002 - 2007, s důrazem na jednotný vizuální styl, který se komunikačním mixem prolíná. Detailed record

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