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The Ron Paul Phenomenon: Economic Policy and Election Campaign
Forman, Jan ; Ježek, Tomáš (advisor) ; Pícl, Michal (referee)
The goal of my Master's Thesis is to analyze the reasons of Congressman Ron Paul's unsuccessful nomination in US 2012 Presidential elections. The paper is divided into two main chapters; theoretical and applied. The first one is focused on economic policy aspect of his election program, whilst the second is mainly concerned with his communication campaign. In this analysis, I will combine outputs of particular observations of both his presidential campaigns, in 2008 and 2012, with respect to its consistency. Using the political marketing methodology, we should be able to decide whether his fail was caused by the inappropriate selection of election topics, or by the communication campaign itself, or even by combination of both factors.
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The Behaviour and Policy of Czech Banks from Beginning of the World Financial Crisis in 2008
Forman, Jan ; Dočkal, Dalibor (advisor) ; Ježek, Tomáš (referee)
The world financial crisis in 2008 struck banking sector significantly. This bachelor thesis explores impacts of the crisis on the Czech banking, maps structure and development of the Czech banking market and describes single types of credit products available in the Czech Republic. The following chapters are focused on transfer of the crisis from USA to the Czech Republic and on policy change of Czech banks. The goal of this thesis is the analysis of the volume of credit advanced for citiziens and entreprises, this analysis can be found in the last chapter.
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