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Strategická analýza výkonnosti firmy Florian, Jan Bc. ; Kovář, František (advisor) ; Dvořák, Jiří (referee) Diplomová práce se zabývá strategickou analýzou výkonnosti konkrétní firmy za pomoci metody Balanced Scorecard. Na základě externí a interní analýzy je sestavena SWOT matice, ze které je formulovaná vhodná strategie. Stručná finanční analýza hodnotí pomocí klasických ukazatelů finanční výkonnost firmy. Metodou Balanced Scorecard je dále naznačeno jak celkovou výkonnost firmy dále zvyšovat a jak zvolenou strategii začlenit do jejího každodenního fungování. Detailed record

See also: similar author names
2	Florian, Jakub
2	Florian, Jan
3	Florián, Jiří

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