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National Repository of Grey Literature

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Marketing zoologických zahrad v České republice a dalších státech EU Bořkovcová, Eva ; Boučková, Jana (advisor) ; Floriánová, Dagmar (referee) Práce se zabývá porovnáním marketingu vybraných zoologických zahrad z České republiky, Německa, Velké Británie a Rakouska. Teoretická část pojednává o marketingu služeb. Praktická část je rozdělena na dva úseky. V prvním z nich je srovnáván marketing zoologických zahrad podle internetových stránek a ve druhé je pozornost věnována podrobnému průzkumu marketingu Zoo Paradise a Zoo Děčín. Na závěr obou úseků jsou zoologickým zahradám poskytnuty rady ohledně vylepšení marketingových aktivit. Detailed record

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