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National Repository of Grey Literature

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Search Engine Marketing Filip, Viktor ; Stříteský, Václav (advisor) ; Dostál, Martin (referee) This Bachelor's Thesis has several goals. Make a complex overview of the search engine marketing. Assess convenience of search engine optimization and pay per click systems using specific examples in practice. Next is to determine a duplicate effect in position of a website on first to third places in search engine Seznam.cz and also first or second position in pay per click system Sklik.cz. Last goal is to analyze an innovation from Sklik -- first or second website in the system has a picture preview of the website near the ad. Whole work is based on research of several internet projects in practice. In the end are evaluated all goals and benefits of this Bachelor's Thesis. Detailed record

See also: similar author names
13	FILIP, Václav
4	Filip, Vladimír
4	Filip, Vojtěch
13	Filip, Václav

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