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Intuitive profit management on the example of violin making in the 17th century
Ficová, Jaroslava ; Wagner, Jaroslav (advisor) ; Stránský, Jakub (referee)
This paper focuses on the analysis of the violin production in Italy in the 17th century from the final product, revenue and costs point of view. It also tries to connect the logical basis of modern theories on profit management to the methods intuitively applied by the violin makers of that time. The first chapter is concerned with the general features of craft production, its impact on the product, expansion of the violin making industry, examined violin makers and their position on the violin market. Second chapter puts emphasis on the revenue side of profit management. It describes the methods by which the price of the product was managed, talks about the profitable customer theory and applies the new competitive advantage theory on the methods of old violin makers. The last chapter analyzes costs resulting from violin production of that time, their characteristics and tries to link modern methods of cost management to the rational decisions within the scope of the intuitive cost management demands of the violin maker in the 17th century.

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